Kenneth H Blanchard

If you want to convert your customers to "raving fans," it's time to think outside the box of traditional customer service. True story about Johnny, a very special young man whose creative choices changed the culture of his company. His story, along with many others, provides a tool kit for the success of your company by sparking the ways your employees interact with your customers.

Through this inspiring story of one man's challenges in creating his own business, we confront many of the typical problems all entrepreneurs face in starting up their business, from finding new sources of revenue to securing the commitment of their people and the loyalty of their customers. More important, we learn the secrets to becoming a successful entrepreneur, including how to build a firm foundation, how to ensure a steady cash flow, and how...